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Promotions

 
Click to view our commercials
 
Television Advert in Afrikaans
(TVAfr.mwv - 1.5MB)
Television Advert in English
(TVEng.mwv - 1.5MB)
Radio Advert
(Radio.mp3 - 588KB)
     
Dinner - Television
(approx. 23MB)
Party - Television
(approx. 23MB)
Classroom - Television
(approx. 23MB)
 
WHAT IS SA GRAINFED BEEF?
 
The SA GRAINFED BEEF trademark is registered for the sole use of the members of the SA Feedlot Association in South Africa and its neighbouring countries.
 
The higher growth rate of carcase animals results in a much more tender meat than that of animals which follow a grass-fed diet pattern.  The reason being that meat tissue known to cause toughness is reduced in animals with a faster gain.  This was one of the facts to emerge from the National Beef Tenderness Conference held in Denver, USA in 1992.
 
SA GRAINFED BEEF originates from specially selected animals fed only a nutritious diet of the highest quality grain products for a specific period.  The carcases are specifically selected according to strict criteria before qualifying for the SA Grainfed mark.  These criteria include the age of the animals,as well as the time they are cared for and other criteria which could have a negative impact on the consistency of meat quality and safety.
 
SA GRAINFED BEEF is lean, tender young beef selected according to the strictest A Grade age specifications with a specified fat coverage over the whole carcase to ensure the ultimate eating experience.  Technically speaking, this means that animals are selected for their lean meat attributes from beef breeds known to produce tender beef.  Management practises are in line with guidelines to ensure no undue stress or excitement known to impact eating quality.
 
SA GRAINFED BEEF originates from abattoirs maintaining high standards of hygiene and classification.  The trademark aims to distinguish South African Grainfed beef of consistently high quality from ordinary grass-fed beef and imported beef of dubious origin and quality.
 
Americans consume beef with an average fat content of 30 - 35%.  In South Africa, there is as little as 13% fat.  Marbling in US beef could reach 10%.  SA Grainfed Beef has just over 1%.  This means there is no fat to trim.  The animals are fed specifically to provide lean meat.
 
GRAINFED BEEF SHORT-LISTED STEAKHOUSES
 
GREATER CAPE TOWN
Steakhouse Category  (1 regional winner & 2 runners-up)
 
  1. Cattle Baron, Table View
  2. Cattle Baron, Tokai
  3. Cattle Baron, Belville
  4. Grill & Butcher
  5. Balthazar in Cape Town
  6. Barristers Steakhouse, Newlands
  7. Squires Grandwest, Cape Town
Family Steakhouse Category (1 regional winner & 1 runner-up)
 
  1. Saratoga Spur, Parow
  2. Red Rock Canyon Spur, Kenilworth Centre
  3. Spur, Canal Walk
  4. Saddles, Welgelegen
  5. Dros, Brackenfell
WESTERN CAPE DISTRICTS
Steakhouse Category (1 regional winner)
 
  1. La Romantica, Somerset West
  2. BS Steakhouse, Hermanus
Family Steakhouse Category (1 regional winner)
 
  1. Saddles, Gansbaai
  2. Dros, Paarl
  3. Dros, Stellenbosch
EASTERN CAPE
Steakhouse Category (1 regional winner)
 
  1. The Butchers' Block, Port Elizabeth
  2. Cafe Brazalia, Port Elizabeth
  3. The Ranch House of Steak, Port Elizabeth
Family Steakhouse Category (1 regional winner)
 
  1. Buffalo Springs Spur, Queenstown
  2. Carolina Spur, Green Acres
KWA ZULU NATAL
Steakhouse Category (1 regional winner & 1 runner-up)
 
  1. The Butcher Block, Durban North
  2. The Butcher Block, Hillcrest, Pinetown
  3. Butcher Boys, Durban
  4. The Butchery Pub and Grill, Pietermaritzburg
  5. Joops Place, Durban
  6. Butcher Boys, Umhlanga
Family Steakhouse Category (1 regional winner)
 
  1. Salt Lake City Spur, Durban
  2. Bronco Creek Spur, Richards Bay
  3. Mikes Kitchen, Durban
FREE STATE / NORTH WEST / NORTHERN CAPE
Steakhouse Category (1 regional winner)
 
  1. Beef Baron, Athlone, Bloemfontein
  2. The Mexican, Bloemfontein
  3. Red Ox, Welkom
  4. Butcher Brothers, Waterfront, Bloemfontein
Family Steakhouse Category (1 regional winner)
 
  1. Mohawk Spur, Kimberley
  2. Nebraska Spur, Klerksdorp
JOHANNESBURG & VAAL TRIANGLE
Steakhouse Category (1 regional winner & 1 runner-up)
 
  1. Meat Company, Monte Casino
  2. Scrooge Diner, Randburg
  3. Smith & Wolensky, Eastgate
  4. The Grill House, Rosebank
  5. Meat Company, Clearwater Mall, Johannesburg
  6. Theo's, Johannesburg
Family Steakhouse Category (1 regional winner)
 
  1. Spur, Vanderbijlpark
  2. Golden Spear Spur, Cresta
  3. Silver Arrow Spur, Alberton
  4. Golden Falls Spur, Mondeor
 
EAST RAND
Steakhouse Category (1 regional winner)
 
  1. The Brazen Head, Edenvale
  2. Squires, Carnival City
  3. The Chuckwagon
  4. Lone Star
Family Steakhouse Category (1 regional winner)
 
  1. Dros, Benoni
  2. Tucson Spur, Kempton Park
WEST RAND
Steakhouse Category (1 regional winner)
 
  1. Porterhouse, Roodepoort
Family Steakhouse Category (1 regional winner)
 
  1. Spur, Clearwater Mall, Roodepoort
  2. Missouri Spur, Krugersdorp
GREATER PRETORIA
Steakhouse Category (1 regional winner)
 
  1. The Godfather, Centurion
  2. Pachas, Hazelwood
  3. The Grill Club, Menlyn
  4. Crawdaddy's, Brooklyn
Family Steakhouse Category (1 regional winner)
 
  1. Dros, Waterkloof
  2. Dros, Menlyn
  3. California Spur, Brooklyn
MPUMULANGA & LIMPOPO
Steakhouse Category (1 regional winner)
 
  1. Cock 'n Bull, Polokwane
  2. Amazon Restaurant, Middelburg
Family Steakhouse Category (1 regional winner)
 
  1. Arkansas, Nelspruit
  2. Tulsa Spur, Witbank
 
 
 
 
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