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GIVE YOUR BUTCHER STAR STATUS!
Voting lines now open to nominate your favourite butcher for a 2012 Cleaver Award
Johannesburg, 06 September 2012 – Does your butcher provide premium quality, hygiene, service and value?
Vote today and give your butcher star status by nominating them for a 2012 Cleaver Award.
Butcheries awarded with a Cleaver Award signify that their customers recognise superior value, service and surpassed expectations.
These Awards, now in their seventh year, have grown in popularity with more and more customers voting each year.
Initially 2 500 entries were received in the inaugural Cleaver Awards held in 2005, with this figure steadily increasing every year.
A record 21 865 nominations were received in 2011. Furthermore, butchery standards have significantly improved since the start of these Awards.
Consumers are urged to SMS the butchery’s name, suburb and town to 34194 before 31 December 2012.
Consumers who nominate a National winning butchery could also win a R 1 500 hamper of wholesome South African Beef. SMS nomination entries are charged at R 1, 00.
Butchers are judged according to three categories namely;
- Butcheries with fouror more till points,
- Butcheries with three or fewer till points and,
- Foodmarket butcheries
Once the votes are tallied, butcheries will be short-listed according to the number of votes received in each respective category.
The short-listed finalists will be visited anonymously and independent evaluations by an Industry evaluator against a 212 point checklist will be conducted.
Each National Category Winner will be awarded a first prize of a Platinum Trophy and R 20 000. A second prize of a Gold trophy and R 10 000 will also be awarded.
There will be a Platinum and Gold Award winner chosen in each of the nine provinces. Winners will be announced at an awards function early next year.
Vote today and give your butcher star status!
Issued on behalf of the South African Red Meat Industry Forum by:
Leigh Hopewell
The Write Agency
011 467 5368 / 083 264 6563
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