| THE CLEAVER AWARDS -- TOP
BUTCHERS ANNOUNCED |
| Quality - Hygiene - Service and Value
recognised by prestigious awards |
| |
| The winners of the 2008 Cleaver Awards were announced last
Thursday at a luncheon at the Southern Sun Garden Court, OR Tambo
International Airport Hotel. |
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Research conducted by The Red Meat Industry has found that consumers
expect top quality beef, a hygienic environment as well as a
friendly and efficient service when visiting their butchery or
supermarket. As a result, the Cleaver Awards were launched in
2005 to meet the needs of the consumer by raising standards amongst
butcheries. Initially, 2 500 entries were received in the
inaugural Cleaver Awards, with this figure increasing to over 11 000
entries across all 9 provinces this year. These awards have
successfully assured the consumer that they can purchase South
African Beef with confidence and have also directly involved the
butchers themselves by rewarding and recognising South Africa's best
butcheries. |
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Nominations were opened towards the end of last year for consumers
around the country to vote and nominate their best butchery.
"Consumers are becoming more educated about what to expect from
their butchers and are giving credit to those butchers who are
exceeding their expectations", says Dave Ford, spokesperson for the
Red Meat Industry in South Africa. |
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|
From the thousands of nominations received, a short list of 75
finalists were chosen. A 212 point checklist was used to
independently assess all of these finalists, and based on criteria
such as in-store hygiene, supplying quality assured roller marked SA
Beef, offering the best advice as to meal preparations and
cost-effective ways of buying the best cuts. |
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|
"Our consumers today have less time, more to do, and are more
discerning in their purchases and have a grater variety of meat
solutions. The butcher and his team are the final interface
with consumers for our beef products and their role cannot be
underestimated", comments Mr Frikkie Potgieter, the chairman of the
Beef-Up Marketing Committee. "Butchers form part of the
current trend in consumer behaviour where people seek almost a
"village feel" - connectivity, realness and authenticity - as part
of their shopping experience." |
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|
All National Winners |
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National winners in the annual Cleaver Awards for butchers in South
Africa |
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Rafik Ebrahim owner of Park Muslim Butchery Supply, Lenasia
National Gold Cleaver Award - up to 3 tills |
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Riaz Mia owner of United Muslim Meat Supply, Mayfair
National Gold Cleaver Award - 4 or more tills |
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Anita Labuschagne director of Uitkyk Vleismark, Silverton
National Gold Cleaver Award - food markets |
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Susan Ludick owner of Uitkyk Vleismark, Lichtenburg
National Platinum Cleaver Award - up to 3 tills |
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Shaun Jericewich owner of Berliner Grill and Deli, Deco Park
National Platinum Cleaver Award - 4 or more tills |
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Rudy Oosthuyse manager of Crossing Super Spar, Nelspruit
National Platinum Cleaver Award - food markets |
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| THE
NATIONAL WINNERS ARE: |
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| 3 & fewer tills |
| Platinum: |
|
Uitkyk Vleismark |
|
Lichtenburg |
| Gold: |
|
Park Muslim Butchery |
|
Lenasia |
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| 4 & more tills |
| Platinum: |
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Berliner Grill & Deli |
|
Delco Park |
| Gold: |
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United Muslim Meat Supply |
|
Mayfair |
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| Food Markets |
| Platinum: |
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Crossing Super Spar |
|
Nelspruit |
| Gold: |
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Uitkyk Vleismark |
|
Silverton |
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| THE
PROVINCIAL WINNERS ARE: |
| GAUTENG |
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| Up to 3 tills |
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| Platinum |
|
Butcher Boys |
|
Vanderbijlpark |
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Roodt Vleis |
|
Florida |
| 4 or more tills |
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| Platinum |
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Edleen Butchery |
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Kempton Park |
| Gold |
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Boma Vleismark |
|
Moreleta Park |
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| Food Markets |
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| Platinum |
|
Karaglen Super Spar |
|
Edenglen |
| Gold |
|
Belairs Super Spar |
|
Northriding |
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| NORTH WEST |
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| Up to 3 tills |
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| Platinum |
|
Goudkopslaghuis |
|
Klerksdorp |
| Gold |
|
Die Opstal Vleismark |
|
Potchefstroom |
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| Food Markets |
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| Platinum |
|
Super Spar |
|
Klerksdorp |
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| MPUMULANGA |
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| Up to 3 tills |
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| Platinum |
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Frank's Meat |
|
Middelburg |
| Gold |
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Kanhym Varsvleis Deli |
|
Middelburg |
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| Food Markets |
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| Platinum |
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Highland Super Spar |
|
Witbank |
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| LIMPOPO |
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| Up to 3 tills |
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| Platinum |
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Bulhoekslaghuis |
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Thabazimbi |
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| 4 or more tills |
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| Platinum |
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Vleislapa |
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Polokwane |
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| KZN |
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| Up to 3 tills |
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| Platinum |
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Hennies Butchery |
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Umbilo |
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| 4 or more tills |
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| Platinum |
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Bluff Meat Supply |
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Pinetown |
| Gold |
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Frey's Fresh meat |
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Port Shepstone |
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| Food Markets |
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| Platinum |
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Pick 'n Pay |
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Margate |
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| FREE STATE |
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| Up to 3 tills |
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| Platinum |
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Koepel Slaghuis |
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Parys |
| Gold |
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Bayswater Meat Shop |
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Bloemfontein |
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| 4 or more tills |
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| Platinum |
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Biltong & Braai |
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Kroonstad |
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| NORTHERN CAPE |
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| Up to 3 tills |
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| Platinum |
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Smitties Quality Meat |
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Kuruman |
| Gold |
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Westend Vleismark |
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Kimberley |
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| 4 or more tills |
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| Platinum |
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Skaapland |
|
Upington |
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| WESTERN CAPE |
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| Up to 3 tills |
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| Platinum |
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Excellent Meat |
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Elsiesriver |
| Gold |
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Skaapland |
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Durbanville |
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Tollies Slaghuis |
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Hartenbos |
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| 4 or more tills |
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| Platinum |
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van Rensburg foods |
|
George |
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| Food Markets |
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| Platinum |
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Super Spar |
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Mossel Bay |
| Gold |
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Super Spar, Gateway |
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Hermanus |
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| EASTERN CAPE |
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| Up to 3 tills |
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| Platinum |
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Hansens Meat Deli |
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Port Elizabeth |
| Gold |
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Merino Slaghuis |
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Port Elizabeth |
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| PRIZES : |
| First prize winners in each national category received a R20 000
cash prize and a Platinum Trophy. The runners-up received a
R10 000 cash prize as well as a Gold Cleaver Aware Trophy.
All of the provincial winners received either a Platinum or Gold
Cleaver Award Trophy in their category. three consumers who
nominated the three National Platinum winners each received a
voucher for a R1 000 hamper of beef products from the winning
butcher. |
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| Johannesburg - Wednesday, 2nd April 2008 |
| |
| The winners of the 2007 Cleaver Awards were announced today at a
luncheon at The Garden Court Southern Sun OR Tambo Airport Hotel,
Johannesburg. |
| |
| According to Dave Ford, Chairman and spokesperson for The Red
Meat Industry Forum, the feedback they received indicated that
consumers expect top quality beef, a hygienic environment, as well
as a friendly and efficient service. As a result, the Cleaver
Awards were launched in 2005 to meet the needs of the consumer by
raising standards amongst butchers. Initially they received 2,500 entries and this has increased to 11,000 entries across all 9
provinces this year - a dramatic increase showing great uptake and
support by the Butchers themselves. The launch of the Awards
has successfully assured the consumer that they can purchase South
African Beef with confidence, as well as involve the butchers by
rewards and recognizing South Africa's best Butchers. |
| |
| The 70 finalists were independently assessed against a 212 point
checklist that met consumer expectations on criteria such as
in-store hygiene, supplying quality assured roller-marked SA Beef,
offering the best advice as to meal preparation and cost-effective
ways of buying the best cuts. |
| |
Mr Lou Campher, the Chairman of the Beef-Up Marketing Committee
commented that
"our consumer today has less time, more to do and is
more discerning in their purchases and has a greater variety of meal
solutions. The butcher and his team is the final interface
with consumers for our beef products and his role cannot be
underestimated." |
| |
| Butchers form part of the current trend in
consumer behaviour where people seek almost a "village feel" -
connectivity, realness and authenticity - as part of their shopping
experience. |
| |
| THE
NATIONAL WINNERS ARE: |
|
| 3 & fewer tills |
| Platinum: |
|
Goudkop Slaghuis |
|
Klerksdorp |
| Gold: |
|
Butcher Boys |
|
VanderBijl Park |
| |
|
|
|
|
| 4 & more tills |
| Platinum: |
|
Berliner Grill & Deli |
|
Delco Park |
| Gold: |
|
Edleen Slaghuis |
|
Kempton Park |
| |
|
Hokai Vleismark |
|
Centurion |
| Food Markets |
| Platinum: |
|
Broadacres Spar |
|
Johannesburg |
| Gold: |
|
Uitkyk Vleismark |
|
Pretoria |
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| THE
PROVINCIAL WINNERS ARE: |
|
| Platinum: |
|
Roodt Meat Market |
|
Florida |
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|
Allan's Butchery |
|
Ermelo |
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van Rensburg Foods |
|
George |
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|
Bluff Meat Supply |
|
Durban |
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|
Koepel Slaghuis |
|
Parys |
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Belairs Spar |
|
Northgate |
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Hansen's Deli |
|
Port Elizabeth |
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|
Shoprite Checkers |
|
Rondebosch |
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|
United Muslim Meat Supply |
|
Fordsburg |
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Crossing Spar |
|
Nelspruit |
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Tristar Meat |
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Schweizer Reineke |
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Vleis Lapa |
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Polokwane |
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Frank's Meat |
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Middelburg |
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Excellent Meat |
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Elsiesriver |
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Skaapland |
|
Upington |
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| Gold: |
|
Janre Neat Meats |
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Valhalla |
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Komatie Slaghuis |
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Emmarentia |
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Uitkyk Slaghuis |
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Lichtenburg |
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Pick 'n Pay |
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Moreleta Park |
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Die Vleispot |
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Krugersdorp |
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Westend Meat Market |
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Kimberley |
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Biltong & Braai |
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Kroonstad |
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Skaapland |
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Durbanville |
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| SPECIAL AWARDS FOR EXCELLENCE WERE
AWARDED TO THESE BUTCHERIES: |
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|
Sinoville Vleismark |
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Sinoville |
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Wierda Park Slaghuis |
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Centurion |
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Mona Liza |
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Pretoria Gardens |
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Boma Vleismark |
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Moreleta Park |
|
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| Prizes: |
| |
First Prize Winners in each National Category received a R20 000
cash prize and a Platinum Trophy Award. The Runners-up
received a R10 000 cash prize as well as a Gold Cleaver Award
Trophy.
All the Provincial winners received either a Platinum
or Gold Cleaver Award Trophy in their category. |
| |
Dave Ford added that due to the tremendous success and reaction
to the awards from the Consumers and Butchers alike:
"We
foresee these prestigious awards becoming bigger and better in the
future". |
| |
| CLEAVER AWARD 2007 |
| |
| It’s Time to Stand Proud as one of South Africa’s Finest
Butchers. The Cleaver Award 2007 is being launched and due to
the great participation of both butchers and consumers during the
past two years; this years awards will extend to all 9 provinces. |
| |
| LOCAL IS LEKKER |
| Get your loyal customers to nominate you and your team as one of
the Country’s Finest when it comes to the Quality, Hygiene, Service
and Value you offer. Then get your customers to sms Beef Up
and the name of your Butchery to 33523. |
| |
| Awards will be based on 3 categories: |
- 3 and fewer tills
- 4 and more tills
- Food Markets
|
| Each National winner in each category will be awarded a Platinum
Trophy and R20,000.00 and the Runner up a Gold Trophy and
R10,000.00. |
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| Come on South Africa, lets reward the Best of the Best. |
| |
| Nominations run until 7 January 2008. |
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| Beef Up on the Best |
| (Sponsored by the SA Red Meat Industry). |
| |
| CLEAVER AWARDS 2006 - TOP BUTCHERY WINNERS ANNOUNCED - 13
February 2007 |
| |
| The winners of the 2006 Cleaver Awards were announced today.
The winning butcheries, chosen from the 35 finalists, were
independently and anonymously assessed and found to meet consumer
expectations on criteria including in-store hygiene, the supply of
quality assured roller marked South African Beef, competency in
offering the best advice on meal preparations and value for money. |
| |
| "Our consumer today has less time, more to do, is more
discerning in his or her purchases and has a greater variety of meal
preparation accessories. The butcher and his or her team is
the final custodian of our beef products and the importance of their
role should never be underestimated", says Mr Arnold Pretorius,
chairman of the SA Feedlot Association. |
| |
| The winning butcheries are : |
| |
| 3 and fewer tills |
| Platinum : Goudkop Slaghuis - Klerksdorp |
| Gold : Butcher Boys - Vanderbijlpark |
| |
| 4 and more tills |
| Platinum : Edleen Slaghuis - Kempton Park |
| Gold : Hokaaivleismark - Centurion |
| |
| Food Markets |
| Platinum : Woolworths Food Markets - Eastgate |
| Gold : Pick 'n Pay - Heidelberg |
| |
| The winners were announced at a formal luncheon attended by
senior members of the meat production and retail industry,
competition finalists and media. |
| |
| Goudkop Slaghuis in Klerksdorp, a family run butchery
established twenty years ago, was a Gold Award winner last year and
was this year rewarded with a Platinum Cleaver Award. "We are
a well-known local butchery, with a reputation for great service and
quality. After our award last year, which resulted in us
attracting even more customers to our store, we decided to make even
more improvements, which resulted in us winning a Platinum Award
this year. We are thrilled," says butchery owner Dirk Crafford,
who runs the store along with his wife, two daughters and
son-in-law. "We have customers who travel long distances to
our store from Potchefstroom, Johannesburg and Pretoria. We
pride ourselves in only selling A-grade quality local products, no
imports. We listen to our customers and always ensure that we
are fully stocked with what they need," he says. |
| |
| First prize winners in each category received a R20 000,00 cash
prize and a very prestigious Platinum Cleaver Award trophy.
The runners-up received a |
| R10 000,00 cash prize and a Gold Cleaver Award trophy. All
finalists were presented with a certificate to display in their
butchery. |
| |
| "We received an overwhelming response to the call for entries
for the 2006 Cleaver Awards, which were held last year for the
second year running. Nearly 7 000 nominations were received.
The feedback indicated that consumers expect top quality beef, a
hygienic environment and friendly. efficient service with guidance
on meal preparation and value for money from their butchers," says
Mr Dave Ford, spokesperson for the Red Meat Industry in South
Africa. "With the success of the awards again last year, and
the overwhelming response from consumers, we foresee these
prestigious awards becoming bigger and better in the future." |
| |
| On the whole, the criteria for judging included categories such
as hygiene status, hand washing, protective clothing, storage, work
surfaces, cleaning, quality of products sold, service and value. |
| |
| These awards are part of the ongoing "Beef Up on the Best"
campaign to educate, persuade and assure consumers of the hygiene
and wholesomeness of South African Beef as well as its health and
nutritional value, appetite appeal, versatility and affordability. |
| |
| Note to Journalists : |
| |
| South African Feedlot Association. |
| |
| The SA Feedlot Association is an umbrella organisation that
addresses collective interests of the South African Feedlot industry
which collectively markets close to 80% of the total beef produced
in South Africa. |
| |
| Following the recent deregulation of the South African Meat
Industry, a number of the larger feedlots have now vertically
integrated into processing, wholesaling and even retailing their own
quality beef products. |
| |
| |
 |
2006 CLEAVER AWARD
- FINALISTS
The Butchers below have been voted amongst the best by consumers around South Africa. Ensure you always get the best of the best by supporting these finalists. |
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|
Butcher Boys
Vanderbiljpark |
Crossways Butchery
The Bluff, Durban |
Super Savings
Woodlands |
Franks Meat
Middelburg |
Boma Vleismark
Moreleta Park |
Meat World
Springs |
Braai in Style
Centurion |
Goudkop Slaghuis
Klerksdorp |
Hokaaivleismark
Centurion |
Parkrand Slaghuis
Boksburg |
Vleis Lapa
Polokwane |
Sinoville Vleismark
Sinoville |
Edleen Slaghuis
Kempton Park |
Tollieslaghuis
Hartenbos |
Skaapland Slaghuis
Durbanville |
Super Servings
Witbank |
Uitkyk Slaghuis
Silverton |
Wierdapark Butchery
Wierdapark, Centurion |
Komati Slaghuis
Emmarentia |
Meat World
Centurion |
Jandres Neat Meats
Valhalla |
Super Spar
Potchefstroom |
Roodt Vleismark
Florida |
Skaapland Slaghuis
Upington |
Kings Meat Deli
Erasmuskloof |
Pick 'n Pay
Kenilworth Centre |
Mondanette
Monumentpark |
Uitkyk Slaghuis
Lichtenberg |
Woolworths
Eastgate |
Van Rensburg Slaghuis
George |
Pick 'n Pay
Heidelberg |
Bluff Meats
Durban |
Glenfair Spar
Pretoria |
Meat World
Boksburg |
Meat World
Oakdene, Florida, Jhbg |
|
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