Home
  About Us
  Press Release
  Recipes
  Directory
  Events
  Promotions
  Services
  Training
  Job Vacancies
  SAFA Codes
  Membership
  Committee
  News
  Market Indicators
  Newsletter
  Contact Us

Press Release



News release 

23 April 2013

BEST BUTCHERIES ANNOUNCED

Results revealed in competition to find South Africa’s top butcheries

 

Johannesburg, 23 April 2013: The country’s top butchers are certainly worth their beef. The best butcheries both nationally and regionally were announced at a luncheon today attended by senior members of the meat production and retail industry, award finalists, judges and media.

 

The Cleaver Awards were launched in 2005 to meet the needs of the consumer by raising standards amongst butcheries. Since these awards started eight year ago, butchery standards have significantly improved and feedback from consumers show that the majority perceive the Cleaver Awards to be a seal of approval. An initiative of the South African Red Meat Industry Forum,  these Awards acknowledge butcheries which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money.

 Butchers were judged according to three categories namely;

  1. Butcheries with four or more till points,
  2. Butcheries with three or fewer till points and,
  3. Food market / Supermarket butcheries

 Nominations were opened towards the end of last year for consumers around the country to vote and nominate their best butchery.

The winners in each category received Platinum Awards and the runners up Gold Awards

 REGIONAL WINNERS:

 LIMPOPO

Butcheries with four or more till points:                

  • Vleis lapa  , Groblerstraat , Polokwane  - Gold
  • Vleis lapa , Marshallstraat , Polokwane - Platinum

 MPUMALANGA

Butcheries with three or fewer till points:

  • Alan’s Butchery, Kerkstraat, Ermelo - Gold
  • Kanhym Fresh Meat Deli , Middelburg - Platinum

 Meat Markets:

·         Saveway Super Spar  , Witbank - Gold

·         The Grove Super Spar, Nelspruit - Platinum

 FREE STATE

Butcheries with three or fewer till points:

  • Koepel Vleismark , Parys - Gold
  • Sparta Butchery , Welkom - Platinum

 Butcheries with four or more till points:                  

  • Biltong & Braai , Kroonstad -Gold                
  • Fredilia Meat, Welkom - Platinum

 Meat Markets:

  • Checkers Langenhoven Park, Bloemfontein - Gold
  • Pick n Pay , Preller Walk, Bloemfontein - Platinum

 EASTERN CAPE

Butcheries with three or fewer till points:                 

  • Heydenrychs , Sydenham, PE -  Gold
  • Hansons , Mount Pleasant , PE - Platinum

 Butcheries with four or more till points:                 

  • Crave Meats, East London – Platinum

 Meat Markets:

  • Our Super Spar, Walmer , PE - Gold
  • Sunridge Super Spar,  PE -  Platinum

 NORTHERN CAPE

 Butcheries with three or fewer till points:

  • Smitties Quality Meat, Kuruman- Gold
  • Kokis Meat Market, Kimberley - Platinum

 NORTH WEST

Butcheries with three or fewer till points:

  • Beesland , Vryburg - Gold
  • Uitkyk Slaghuis, Lichtenburg - Platinum

 Butcheries with four or more till points:                 

  • Goudkop Slaghuis , Klerksdorp - Gold
  • Impala Vleis , Brits - Platinum

 WESTERN CAPE

Butcheries with three or fewer till points:

  • Stilbaai Slaghuis ,  Stilbaai - Gold
  • Tollies Slaghuis , Hartenbos -  Platinum

 Butcheries with four or more till points:                   

  • Excellent Meats , Elsiesrivier – Platinum
  • Meat Market   Checkers Cape Gate, Brackenfell - Platinum

 KWAZULU NATAL

Butcheries with three or fewer till points:                 

  • Grobbies Butchery, Bluff , Durban - Gold
  • Dirks Butchery , Glenwood, Durban - Platinum

 Butcheries with four or more till points:                   

  • Bluff Meats, Bluff, Durban - Gold
  • Bluff Meats , Pinetown - Platinum

 Meat Markets:

  • Super Spar Shelly Beach - Gold
  • Checkers Hyper Pavilion, Westville , Durban - Platinum

 GAUTENG

Butcheries with three or fewer till points:

  • Ziman Meats, Randfontein - Gold
  • Roodt Meat , Florida - Platinum

 Butcheries with four or more till points:                 

  • Hokaai Meat, Centurion - Gold
  • United Muslim Butchery, Mayfair - Platinum

 Meat Markets:

  • Karaglen Super Spar, Edenglen - Gold
  • Pick n Pay, Waverly, Pretoria - Gold
  • Uitkyk Vleis en Supermark -  Platinum

 NATIONAL WINNERS

 Butcheries with three or fewer till points:

  • West End Vleismark , Kimberley - Gold
  • Frank’s Meat, Middelburg - Platinum

 Butcheries with four or more till points:

  • Berliner Grill and Deli, Northriding              Gold
  • Boma Vleismark. Moreletapark                   Platinum

 Meat Markets:

  • Super Spar Newton Park, PE - Gold
  • Super Spar Malmesbury - Platinum

 First prize winners in each national category received a R 20 000 cash prize and a Platinum Trophy Award. The runners up received a R 10 000 cash prize as well as a Gold Cleaver Award Trophy. All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category. Three consumers who nominated the three National Platinum winners each received a voucher for a R1 500 hamper of beef products from the winning butcher.

 ssued on behalf of the South African Red Meat Industry by The Write Agency

Contact Leigh Hopewell on (011) 513 3445/ 083 264 6563 or at leigh@thewriteagency.co.za

 

 

 

 

ARE YOU COMPLIANT WITH THE STOCK THEFT LEGISLATION?

 


The Red Meat Industry Forum urges all industry role-players to co-operate to help prevent stock theft.

Stock theft stripped the economy of R430 million during the 2011/2012 period with goats to the value of R42 million, sheep to the value of R92 million and cattle to the value of R295 million stolen. This scourge threatens both the commercial farming sector as well as the emergent farming sector in most of the country.

 

The increase in stock theft cannot be attributed only to the activities of the Stock theft Units, but also to the non-compliance by industry role-players who do not see that livestock are properly identified. Livestock buyers; such as farmers, speculators, stock-auctions, feedlots and abattoirs can be or are unknowingly recipients of stolen livestock and are thereby transgressing the law and liable for a fine or prosecution.

The Animal Identification Act, (Act 6 of 2002), makes provision for the compulsory marking of livestock and the Stock theft Act, (Act 57 of 1959) controls the movement of livestock. Both these Acts have been put in place to support the industry and SAPS to combat stock theft and make it easier to recover stolen livestock. It appears that a large part of the livestock trade does not comply by the provisions of these Acts and does not comply with the basic requirements to prevent stock theft. The Red Meat Industry Forum encourages its member organizations to comply with these Acts.

  “Many stock theft court cases are lost because of disputes regarding the positive identification of stolen livestock and the ability to prove ownership. If an animal is marked with a registered brand or tattoo, disputes will be avoided.” says Brig Singh (Stock theft Unit, head office).

The Red Meat Industry Forum urgently requests:

·         That all livestock owners register a unique brand mark in their name and to apply it to all livestock in their possession in the prescribed manner as described in the Animal Identification Act, (Act 6 of 2002)  

·         The completion and submission of the ‘Document of Identification’ and ‘Stock Removal Certificate’ with all transactions

·         That all livestock buyers, auctioneers, feedlots and abattoirs confirm livestock ownership and refuse to take ownership of livestock that are not marked or where the necessary ‘Document of Identification’ and ‘Stock Removal Certificate’ are not supplied

·         That all ‘Documents of Identification’ be kept on record for 12 months

  The Red Meat Industry Forum requests its member organizations to urgently play an active role in stock theft prevention and requests that the Stock theft Units strictly apply the Animal Identification Act, (Act 6 of 2002) and the Stock theft Act, (Act 57 of 1959) to all buyers of livestock as from 1 January 2013 with zero tolerance.

 Once all stakeholders as well as all the relevant government departments from national to local level become actively involved in the application of these Acts then more stock thieves will be convicted and the negative impact of stock theft on the South African Livestock Industry will be reduced.

 Red Meat Industry Forum| (012) 665 1469|admin@rmif.co.za|Legislation available at www.redmeatsa.co.za 

 

 






THE CLEAVER AWARDS -- TOP BUTCHERS ANNOUNCED
Quality - Hygiene - Service and Value recognised by prestigious awards
 
The winners of the 2008 Cleaver Awards were announced last Thursday at a luncheon at the Southern Sun Garden Court, OR Tambo International Airport Hotel.
 
Research conducted by The Red Meat Industry has found that consumers expect top quality beef, a hygienic environment as well as a friendly and efficient service when visiting their butchery or supermarket.  As a result, the Cleaver Awards were launched in 2005 to meet the needs of the consumer by raising standards amongst butcheries.  Initially, 2 500 entries were received in the inaugural Cleaver Awards, with this figure increasing to over 11 000 entries across all 9 provinces this year.  These awards have successfully assured the consumer that they can purchase South African Beef with confidence and have also directly involved the butchers themselves by rewarding and recognising South Africa's best butcheries.
 
Nominations were opened towards the end of last year for consumers around the country to vote and nominate their best butchery.  "Consumers are becoming more educated about what to expect from their butchers and are giving credit to those butchers who are exceeding their expectations", says Dave Ford, spokesperson for the Red Meat Industry in South Africa.
 
From the thousands of nominations received, a short list of 75 finalists were chosen.  A 212 point checklist was used to independently assess all of these finalists, and based on criteria such as in-store hygiene, supplying quality assured roller marked SA Beef, offering the best advice as to meal preparations and cost-effective ways of buying the best cuts.
 
"Our consumers today have less time, more to do, and are more discerning in their purchases and have a grater variety of meat solutions.  The butcher and his team are the final interface with consumers for our beef products and their role cannot be underestimated", comments Mr Frikkie Potgieter, the chairman of the Beef-Up Marketing Committee.  "Butchers form part of the current trend in consumer behaviour where people seek almost a "village feel" - connectivity, realness and authenticity - as part of their shopping experience."
 
All National Winners
 
National winners in the annual Cleaver Awards for butchers in South Africa
 
 
Rafik Ebrahim owner of Park Muslim Butchery Supply, Lenasia
National Gold Cleaver Award - up to 3 tills
 
Riaz Mia owner of United Muslim Meat Supply, Mayfair
National Gold Cleaver Award - 4 or more tills
 
Anita Labuschagne director of Uitkyk Vleismark, Silverton
National Gold Cleaver Award - food markets
 
Susan Ludick owner of Uitkyk Vleismark, Lichtenburg
National Platinum Cleaver Award - up to 3 tills
 
Shaun Jericewich owner of Berliner Grill and Deli, Deco Park
National Platinum Cleaver Award - 4 or more tills
 
Rudy Oosthuyse manager of Crossing Super Spar, Nelspruit
National Platinum Cleaver Award - food markets
 
 
THE NATIONAL WINNERS ARE:
 
3 & fewer tills
Platinum:   Uitkyk Vleismark   Lichtenburg
Gold:   Park Muslim Butchery   Lenasia
         
4 & more tills
Platinum:   Berliner Grill & Deli   Delco Park
Gold:   United Muslim Meat Supply   Mayfair
         
Food Markets
Platinum:   Crossing Super Spar   Nelspruit
Gold:   Uitkyk Vleismark   Silverton
         
THE PROVINCIAL WINNERS ARE:
GAUTENG
 
Up to 3 tills        
Platinum   Butcher Boys   Vanderbijlpark
    Roodt Vleis   Florida
4 or more tills        
Platinum   Edleen Butchery   Kempton Park
Gold   Boma Vleismark   Moreleta Park
         
Food Markets        
Platinum   Karaglen Super Spar   Edenglen
Gold   Belairs Super Spar   Northriding
         
NORTH WEST        
Up to 3 tills        
Platinum   Goudkopslaghuis   Klerksdorp
Gold   Die Opstal Vleismark   Potchefstroom
         
Food Markets        
Platinum   Super Spar   Klerksdorp
         
MPUMULANGA        
Up to 3 tills        
Platinum   Frank's Meat   Middelburg
Gold   Kanhym Varsvleis Deli   Middelburg
         
Food Markets        
Platinum   Highland Super Spar   Witbank
         
LIMPOPO        
Up to 3 tills        
Platinum   Bulhoekslaghuis   Thabazimbi
         
4 or more tills        
Platinum   Vleislapa   Polokwane
         
KZN        
Up to 3 tills        
Platinum   Hennies Butchery   Umbilo
         
4 or more tills        
Platinum   Bluff Meat Supply   Pinetown
Gold   Frey's Fresh meat   Port Shepstone
         
Food Markets        
Platinum   Pick 'n Pay   Margate
         
FREE STATE        
Up to 3 tills        
Platinum   Koepel Slaghuis   Parys
Gold   Bayswater Meat Shop   Bloemfontein
         
4 or more tills        
Platinum   Biltong & Braai   Kroonstad
         
NORTHERN CAPE        
Up to 3 tills        
Platinum   Smitties Quality Meat   Kuruman
Gold   Westend Vleismark   Kimberley
         
4 or more tills        
Platinum   Skaapland   Upington
         
WESTERN CAPE        
Up to 3 tills        
Platinum   Excellent Meat   Elsiesriver
Gold   Skaapland   Durbanville
    Tollies Slaghuis   Hartenbos
         
4 or more tills        
Platinum   van Rensburg foods   George
         
Food Markets        
Platinum   Super Spar   Mossel Bay
Gold   Super Spar, Gateway   Hermanus
         
EASTERN CAPE        
Up to 3 tills        
Platinum   Hansens Meat Deli   Port Elizabeth
Gold   Merino Slaghuis   Port Elizabeth
 
PRIZES :
First prize winners in each national category received a R20 000 cash prize and a Platinum Trophy.  The runners-up received a R10 000 cash prize as well as a Gold Cleaver Aware Trophy.   All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category.  three consumers who nominated the three National Platinum winners each received a voucher for a R1 000 hamper of beef products from the winning butcher.
 
 
Johannesburg - Wednesday, 2nd April 2008
 
The winners of the 2007 Cleaver Awards were announced today at a luncheon at The Garden Court Southern Sun OR Tambo Airport Hotel, Johannesburg.
 
According to Dave Ford, Chairman and spokesperson for The Red Meat Industry Forum, the feedback they received indicated that consumers expect top quality beef, a hygienic environment, as well as a friendly and efficient service.  As a result, the Cleaver Awards were launched in 2005 to meet the needs of the consumer by raising standards amongst butchers.  Initially they received 2,500 entries and this has increased to 11,000 entries across all 9 provinces this year - a dramatic increase showing great uptake and support by the Butchers themselves.  The launch of the Awards has successfully assured the consumer that they can purchase South African Beef with confidence, as well as involve the butchers by rewards and recognizing South Africa's best Butchers.
 
The 70 finalists were independently assessed against a 212 point checklist that met consumer expectations on criteria such as in-store hygiene, supplying quality assured roller-marked SA Beef, offering the best advice as to meal preparation and cost-effective ways of buying the best cuts.
 
Mr Lou Campher, the Chairman of the Beef-Up Marketing Committee commented that
"our consumer today has less time, more to do and is more discerning in their purchases and has a greater variety of meal solutions.  The butcher and his team is the final interface with consumers for our beef products and his role cannot be underestimated."
 
 
Butchers form part of the current trend in consumer behaviour where people seek almost a "village feel" - connectivity, realness and authenticity - as part of their shopping experience.
 
THE NATIONAL WINNERS ARE:
 
3 & fewer tills
Platinum:   Goudkop Slaghuis   Klerksdorp
Gold:   Butcher Boys   VanderBijl Park
         
4 & more tills
Platinum:   Berliner Grill & Deli   Delco Park
Gold:   Edleen Slaghuis   Kempton Park
    Hokai Vleismark   Centurion
Food Markets
Platinum:   Broadacres Spar   Johannesburg
Gold:   Uitkyk Vleismark   Pretoria
         
THE PROVINCIAL WINNERS ARE:
 
Platinum:   Roodt Meat Market   Florida
    Allan's Butchery   Ermelo
    van Rensburg Foods   George
    Bluff Meat Supply   Durban
    Koepel Slaghuis   Parys
    Belairs Spar   Northgate
    Hansen's Deli   Port Elizabeth
    Shoprite Checkers   Rondebosch
    United Muslim Meat Supply   Fordsburg
    Crossing Spar   Nelspruit
    Tristar Meat   Schweizer Reineke
    Vleis Lapa   Polokwane
    Frank's Meat   Middelburg
    Excellent Meat   Elsiesriver
    Skaapland   Upington
         
Gold:   Janre Neat Meats   Valhalla
    Komatie Slaghuis   Emmarentia
    Uitkyk Slaghuis   Lichtenburg
    Pick 'n Pay   Moreleta Park
    Die Vleispot   Krugersdorp
    Westend Meat Market   Kimberley
    Biltong & Braai   Kroonstad
    Skaapland   Durbanville
         
SPECIAL AWARDS FOR EXCELLENCE WERE AWARDED TO THESE BUTCHERIES:
    Sinoville Vleismark   Sinoville
    Wierda Park Slaghuis   Centurion
    Mona Liza   Pretoria Gardens
    Boma Vleismark   Moreleta Park
 
Prizes:
 
First Prize Winners in each National Category received a R20 000 cash prize and a Platinum Trophy Award.  The Runners-up received a R10 000 cash prize as well as a Gold Cleaver Award Trophy. 
All the Provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category.
 
Dave Ford added that due to the tremendous success and reaction to the awards from the Consumers and Butchers alike: 
"We foresee these prestigious awards becoming bigger and better in the future".
 
CLEAVER AWARD 2007
 
It’s Time to Stand Proud as one of South Africa’s Finest Butchers.  The Cleaver Award 2007 is being launched and due to the great participation of both butchers and consumers during the past two years; this years awards will extend to all 9 provinces.
 
LOCAL IS LEKKER
Get your loyal customers to nominate you and your team as one of the Country’s Finest when it comes to the Quality, Hygiene, Service and Value you offer.  Then get your customers to sms Beef Up and the name of your Butchery to 33523.
 
Awards will be based on 3 categories:
  • 3 and fewer tills
  • 4 and more tills
  • Food Markets
Each National winner in each category will be awarded a Platinum Trophy and R20,000.00 and the Runner up a Gold Trophy and R10,000.00.
 
Come on South Africa, lets reward the Best of the Best.
 
Nominations run until 7 January 2008.
 
Beef Up on the Best
(Sponsored by the SA Red Meat Industry).
 
CLEAVER AWARDS 2006 - TOP BUTCHERY WINNERS ANNOUNCED - 13 February 2007
 
The winners of the 2006 Cleaver Awards were announced today.  The winning butcheries, chosen from the 35 finalists, were independently and anonymously assessed and found to meet consumer expectations on criteria including in-store hygiene, the supply of quality assured roller marked South African Beef, competency in offering the best advice on meal preparations and value for money.
 
"Our consumer today has less time, more to do, is more discerning in his or her purchases and has a greater variety of meal preparation accessories.  The butcher and his or her team is the final custodian of our beef products and the importance of their role should never be underestimated", says Mr Arnold Pretorius, chairman of the SA Feedlot Association.
 
The winning butcheries are :
 
3 and fewer tills
Platinum : Goudkop Slaghuis - Klerksdorp
Gold : Butcher Boys - Vanderbijlpark
 
4 and more tills
Platinum : Edleen Slaghuis - Kempton Park
Gold : Hokaaivleismark - Centurion
 
Food Markets
Platinum : Woolworths Food Markets - Eastgate
Gold :  Pick 'n Pay - Heidelberg
 
The winners were announced at a formal luncheon attended by senior members of the meat production and retail industry, competition finalists and media.
 
Goudkop Slaghuis in Klerksdorp, a family run butchery established twenty years ago, was a Gold Award winner last year and was this year rewarded with a Platinum Cleaver Award.  "We are a well-known local butchery, with a reputation for great service and quality.  After our award last year, which resulted in us attracting even more customers to our store, we decided to make even more improvements, which resulted in us winning a Platinum Award this year.  We are thrilled," says butchery owner Dirk Crafford, who runs the store along with his wife, two daughters and son-in-law.  "We have customers who travel long distances to our store from Potchefstroom, Johannesburg and Pretoria.  We pride ourselves in only selling A-grade quality local products, no imports.  We listen to our customers and always ensure that we are fully stocked with what they need," he says.
 
First prize winners in each category received a R20 000,00 cash prize and a very prestigious Platinum Cleaver Award trophy.  The runners-up received a
R10 000,00 cash prize and a Gold Cleaver Award trophy.  All finalists were presented with a certificate to display in their butchery.
 
"We received an overwhelming response to the call for entries for the 2006 Cleaver Awards, which were held last year for the second year running.  Nearly 7 000 nominations were received.  The feedback indicated that consumers expect top quality beef, a hygienic environment and friendly. efficient service with guidance on meal preparation and value for money from their butchers," says Mr Dave Ford, spokesperson for the Red Meat Industry in South Africa.  "With the success of the awards again last year, and the overwhelming response from consumers, we foresee these prestigious awards becoming bigger and better in the future."
 
On the whole, the criteria for judging included categories such as hygiene status, hand washing, protective clothing, storage, work surfaces, cleaning, quality of products sold, service and value.
 
These awards are part of the ongoing "Beef Up on the Best" campaign to educate, persuade and assure consumers of the hygiene and wholesomeness of South African Beef as well as its health and nutritional value, appetite appeal, versatility and affordability.
 
Note to Journalists :
 
South African Feedlot Association.
 
The SA Feedlot Association is an umbrella organisation that addresses collective interests of the South African Feedlot industry which collectively markets close to 80% of the total beef produced in South Africa.
 
Following the recent deregulation of the South African Meat Industry, a number of the larger feedlots have now vertically integrated into processing, wholesaling and even retailing their own quality beef products. 
 
 
2006 CLEAVER AWARD - FINALISTS
The Butchers below have been voted amongst the best by consumers around South Africa.  Ensure you always get the best of the best by supporting these finalists.
Butcher Boys
Vanderbiljpark
Crossways Butchery
The Bluff, Durban
Super Savings
Woodlands
Franks Meat
Middelburg
Boma Vleismark
Moreleta Park
Meat World
Springs
Braai in Style
Centurion
Goudkop Slaghuis
Klerksdorp
Hokaaivleismark
Centurion
Parkrand Slaghuis
Boksburg
Vleis Lapa
Polokwane
Sinoville Vleismark
Sinoville
Edleen Slaghuis
Kempton Park
Tollieslaghuis
Hartenbos
Skaapland Slaghuis
Durbanville
Super Servings
Witbank
Uitkyk Slaghuis
Silverton
Wierdapark Butchery
Wierdapark, Centurion
Komati Slaghuis
Emmarentia
Meat World
Centurion
Jandres Neat Meats
Valhalla
Super Spar
Potchefstroom
Roodt Vleismark
Florida
Skaapland Slaghuis
Upington
Kings Meat Deli
Erasmuskloof
Pick 'n Pay
Kenilworth Centre
Mondanette
Monumentpark
Uitkyk Slaghuis
Lichtenberg
Woolworths
Eastgate
Van Rensburg Slaghuis
George
Pick 'n Pay
Heidelberg
Bluff Meats
Durban
Glenfair Spar
Pretoria
Meat World
Boksburg
Meat World
Oakdene, Florida, Jhbg
 
 
 
Site Map   Back to Top